Mary’s Maids Cleaning Services

Running Head: MARY’S MAIDS Mary’s Maids Cleaning Services Prepared for Vicki Long Keller Submitted by Shunta Dorrough On March 21, 2010 Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Mission Objectives Product/Services Description Situation Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Competitor and Substitutes †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Pricing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Channels of Distribution †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Promotion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Promotion Budget †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Official Summary Mary Maids Cleaning Services (MMCS) is a private house keeping administration serving high society families in Plano, TX. Through liberal human capital ventures, MMCS will surpass our client's desires. We will support the well off single-salary family units and princely two-pay families. These focused on families will pay a premium for our administration due to the significant level of polished methodology and dependability that we offer, not reproduced by any of our opposition. MMCS anticipated development rate isâ very high every year with respectableâ profit edges as a level of deals. MHCS will be a locally situated business. Before the finish of year one, MHCS will have five extra workers. There are numerous alternatives for house keeper administrations, yet there is one in particular that stands apart as the best Mary Maids that seems to be. Mary Maids Cleaning Service's crucial to give the client all private cleaning administrations in an ecologically solid, totally reliable, and proficient way. We exist to pull in and look after clients. At the point when we hold fast to this adage, everything else will become all-good. Our administrations will surpass the desires for our clients. Mary Maids Cleaning Service's targets for the initial four years of activity include: †¢ To make a help based organization whose #1 objective is surpassing client's desires. †¢ To build our number of customers served by 20% every year through unrivaled help. †¢ To build up an economical locally situated business, living off its own income. †¢ The use of Mary Maids Cleaning Service all the time by at any rate 30% of theâ leads that get in touch with us for more data. Item/Services Description Situation Analysis MMCS will offer a wide scope of administrations to the private customer, from general room cleaning to youngster/pet fiascos which can go connected at the hip. We will be pursuing the upper finish of the market, regularly the well-off whose companion doesn't make some full-memories work yet decides to do different things with his/her time, orâ the two pay family who decides not to clean the home themselves. The business will be based out of the CEO Mary Blanktrip’s home office. Between the long periods of 6AM-8AM Mary will work onâ scheduling, gauges, stock, requesting, and client care the executives. The home office will incorporate a PC, land telephone line, and a fax machine. From 9AM-5PM Mary will clean homes until extra staff is recruited. Mary Maids Cleaning Service's beginning up costs incorporate gear required for a locally situated business (Exhibit 1),â initial legitimate charges, advertising expenses, cleaning hardware and supplies, regalia, and finishes paperwork for worker vehicles. Worker cost is a business vacuum cleaner and arranged brushes, mops, and synthetics (biodegradable). SWOT Strengths CEO of Mary Maids Cleaning Services was a housewife for a long time †¢ Mary comprehends the stuff to adjust home, kids, and work †¢ Mary will accomplish this elevated level of administration through broad preparing and a constant learning process Weakness †¢ Major rivalry Molly Maids †¢ New organization to the zone †¢ First t ime entrepreneur Opportunity †¢ MMCS will qualify leads via telephone with gauges †¢ MMCS will mastermind aâ in house gatherings to give gauges †¢ The business procedure will start through the capability of leads created from our showcasing effort Threats Balancing the entire business (incorporates office paper work and cleaning administrations) †¢ Getting clients to believe new entrepreneur Target Market Mary Maids Cleaning Service will give a private house keeping administration for the upper finish of the market. We will have two objective clients: 1. The wealthy that doesn't work, yet isn't slanted to do housework. To numerous a servant/housekeeper is an image of riches, and this thought represents this gathering of clients. 2. The two-salary families whose open door costs are too extraordinary to even consider spending time cleaning the house. MMCS offers house keeping to these focused on clients. House keeping ranges from tidying up of standard rooms, for example, kitchen, washrooms, rooms, just as progressively irregular occupations like little calamities from kids and pets. The first is the well-to-do where just a single companion works. In spite of the fact that the other companion is at home and has the opportunity to clean, he/she picks not very. This life partner would prefer to chip in for an open intrigue association, play tennis and golf, or simply invest energy howâ he/she decides to. They want to clean the house day in an out. To them that isn't agreeable and they have the cash to pay somebody to do that sort of work. This market has yearly earnings over $200,000 and lives in costly homes. As indicated by Money Magazines Plano has 150, 100 that fall into this classification, this gathering dependably utilizes cleaning administrations. The second fragment of the market that we are focusing on is the two pay family. In the course of the most recent few decades, the quantity of two-pay family units has expanded. This is to a point where in parts of the nation they surpass one salary families. Our objective client is two pay families whose consolidated yearly salary is over $125,000. These families don't generally have the opportunity to clean, can bear the cost of a cleaning administration, and decide to enlist a help on the grounds that the open door costs are too high to even consider wasting timeâ cleaning their home. These family units are ordinarily age 32-55 and live in houses esteemed over $250,000. As indicated by Money Magazines Plano have 100,000 families that fall into this segment. It is this fragment which has huge potential for us. About 80% of double pay families utilize an outside cleaning administration for a portion of their house keeping as indicated by the U. S. Division of Commerce. Furthermore, there are some potential clients that MMCS has named asâ assorted â€Å"well-off† family units. These are families that have the cash for our administrations that don't fit conveniently into the two past classes. Contender Molly Maids have been in administration for a long time and offer administrations in various states. They offer tidying up administrations in all rooms of the home and utilize an organization vehicle. Molly’s is significant cooptation that permits potential clients to see their administrations on the web. They have earned their trust with their customers by being in the business so long by offer extraordinary administrations. They use at any rate two2 individuals to clean the home to regulate crafted by one another (Molly Maid. com). In spite of the fact that there are bunches of rivals in the cleaning administration space, there is valid justification for this opposition, and request is high. Cleaning administration clients need quality, and not every person in the cleaning administration space offers quality. How regularly when you approach one of your companions for a referral do they disclose to you they have been utilizing a lot of various organizations and they still can't seem to discover one that they are really content with. The private house keeping market is overhauled predominately by autonomous organizations. There are be that as it may, a couple of huge establishments. Private administrations are isolated into a few distinct classifications, servant or housekeepers, cover cleaners, window cleaners, and an assortment of different administrations that are required on a less regular premise. We charge a premium for our administrations, and individuals are happy to pay to get our top notch level of polished skill, reliability, and tender loving care. We give the most wonderful experience conceivable. Value |Exhibit 1 | |Start up Requirements | |Start-up Expenses 300. 00 | |Legal 50. 00 | |Stationery and so forth 200. 0 | |Brochures $200 | |Insurance $500 | |Uniforms $100 | |Cleaning Equipment $800 | |Office Furniture $100 | |Communication Equipment $100 | |Computer Equipment $1,500 | |Magnetic Car Signs $75 | |Cleaning Supplies $200 | |Other $0 | |Total Start-up Expenses $3,925 | References